Dior facilitated a Fashion Show in South Korea for the first time on Saturday, introducing its most recent assortment to a ritzy crowd in Seoul.
The French fashion Themes and Styles changed the lofty Ewha Woman's University into a runway, sending skateboarders down an inclining central slope before models showed up in waves of yellow plaid, sheer tulle and creased outerwear. The brand is additionally joining forces with the college as a part of its Women@Dior mentorship and education program.
Supervised by Dior's creative director Maria Grazia Chiuri, the label's Fall 2022 womenswear assortment put a contemporary spin on uniforms. Looks were frequently finished with blouses and neckties, while short skirts and biker shorts added to what the brand portrayed in a press release as “punk overtones.”
Among the celebrities in participation was Blackpink singer Jisoo, who has been a worldwide ambassador for Dior since last year. The K-pop star was combined at the event by different stars, including Olympic skater Kim Yuna and Korean American rapper Jay Park.
The show signals South Korea's rising significance to the French-style house, which depicted the weekend's event as “remarkable.” In a proclamation preceding the show, the chairman and CEO of Christian Dior Couture, Pietro Beccari, said that the Design is “producing new powerful ties” with the country.
Dior's site records just about 25 boutiques across South Korea, remembering seven for Seoul's particular Gangnam area. Its leader store, planned by Pritzker Prize-winning architect Christian de Portzamparc, opened in the capital in 2015.
On Sunday, not long after the show, the label opened a sizable new idea store in the capital's popular Seongsu-dong neighbourhood. Propelled by the brand's Paris central command, the sprawling open-air boutique features a nursery and lounge with furniture by different Korean designers.
The Themes and Styles Showed at Dior's First Fashion Show in South Korea
In December 2021, Dior solely uncovered its Fall 2022 assortment in a showroom in Paris. Planned by Dior's creative director Maria Grazia Chiuri, the Themes and Styles were roused by the ones who added to the progress of organizer Christian Dior. Specifically, it respects Monsieur Dior's sister Catherine, an individual from the French opposition, depicted as a “brave and unusual lady.” Other ladies that filled in as motivation incorporate Dior's Leopardess, Mitzah Bricard; Christian Dior's cherished, lifelong companion, Suzanne Luling; and the head of Monsieur Dior's studio, Raymonde Zehnacker.
For this assortment, Maria Grazia Chiuri reconsidered the Dior family's jute bags as a “symbol of sisterhood” and the place of Dior as a sorority. With “L'union fait la force” as her aphorism, the creator took consistency codes and made trying outlines. Yellow plaid, white shirts, ties, and creased skirts gestured at the idea of a rebellious girl gang. Similarly, biker shorts, coats, and thick boots added to Chiuri's celebration of female power. Also, evening outfits, extraordinarily intended for the show, repeated unique designs and symbolic outlines of the Dior house. Specifically, the celebrated Juno dress was reconsidered by adding asymmetrical cuts. Dior clarified in a press release, “The looks bring serious areas of strength for out, for example, contribution, fellowship and sharing, central values for the female figures being honoured, inlined up with the Atelier's Petites mains, and their golden fingers that have woven Dior's history.”
Frame's Take
These days, a skatepark is an urban design typology associated with citizens' perception of youth, freedom and coolness. Putting a skatepark on college grounds increases the importance of the Fashion show for younger generations. The primary Korean Dior show imparts the force of a youthful, contemporary educated woman as an individual, part of another sisterhood.
Simultaneously, the show is about magnificence. The finale involved a progression of evening outfits that reexamine the volumes of the establishing couturier's meaningful New Look outlines. Recently, Dior shows in Paris involved their runways as an instrument to reframe art history. The Seoul show, in the interim, evoked fundamental ideas like contribution, fellowship, and sharing by making space for harmony.
